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Giving credit where it's due

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Giving credit where it's due

6.21.17

Curu was founded in August 2015 and will officially launch with the app available in the Apple Store this summer. The story began at the University of Maryland College Park when David Potter and Abb Kapoor were randomly assigned as roommates after missing the housing deadline. When searching for off-campus housing they kept being rejected due to their subpar credit scores. The pair ultimately had to pay roughly $2,000 more upfront to secure housing. “It was at this point [they] knew credit was an issue.”

“The ultimate goal is to disrupt the credit industry... the way
the current credit system is set up it cripples people.”

Their difficult experience of continued rejection from leasing a home pushed them to learn more about credit scores and how they could improve their low scores. The two began researching on their own and later discussing with credit bureaus. They felt lost and confused facing many roadblocks including
deciphering the information they came across and realizing the lack of understanding among not only themselves but many of their peers and other college aged young adults. Abb discusses the struggle of researching how credit scores are compiled he said that the “information online is meant to be confusing.”

“Information online is meant to be confusing.”

Creating a company

David and Abb were interested in entrepreneurship and this experience made them aware of the importance of credit score and how many young adults are oblivious to the impacts credit scores can have on future endeavors. David and Abb were determined to solve this problem, which has grown into Curu. David and Abb wanted to “remove the burned of trying to understand and manage your credit by automatically applying the best financial actions for you.” They have become board certified credit score consultants and advisors in order to further their understanding of credit scores and create their service.

Using resources at the University of Maryland and entering competitions the idea developed and the company formed. The company has recently moved to North Carolina after winning the pitch competition at Dig South, and innovation conference and a University of Maryland entrepreneurship competition. North Carolina is one of the biggest banking hubs and provides them the opportunity to work directly with key players and offers many resources as they are surrounded by people who are also doing financial technology applications.

David and Abb wanted to “remove the burned of trying to understand and manage your credit by automatically applying the best financial actions for you.”

Where are they now?

Abb and David have taken time off their studies to pursue, launch, and expand their company. Curu is focusing on fundraising and working on their product. They are expanding their development and launching their marketing campaign. The team is raising money and working hard to perfect their product ahead of their launch. “The ultimate goal is to disrupt the credit industry... the way the current credit system is set up it cripples people.” They hope to “cause pressure to cause a change in the industry.” Curu is enjoying their new adventure and excited for what is yet to come.